McDonald’s more than just a famous brand.
When we talk about the best fast food, we talk about a hundred of companies who compete every day to be recognized. This is a process that takes a lot more than just choosing a name or a logo to represent a company. It goes from what type of food is going to be sale, how well is the brand being advertise, how many different products representing the brand can be sale and finding the best strategy to get people to buy their products. In this case, I will share the experiences I have had while being at McDonald’s and the many things I discovered.
When I first came into the store, there was a big sign showing a promotion they had of 2 filet o fish for only $3.00 the picture had a bright background and the sandwich looked provocative. The whole store was colorful and divided in different sections, there was the two seat tables, four seat tables and they even had some big round ones where you could probably fit 8 people, and of course you can’t leave the baby seats out. While I was waiting on the line, I noticed that, almost every single person asked for the two apple pies that were in the dollar menu, and of course the French fries. When I finally got my order I realize that every little thing had a logo of McDonald’s (the cup, the box where the burger was, the bag with the fries and even the tray. I also notice that the large side cup had a picture of people playing sports. But one of the things that caught my attention the most was the kid’s meals. They had their own menu where you could find (apple slices, apple juice box, white milk or chocolate milk, nuggets, burgers and of course the most important thing of the happy meal the Toy. There is also a little section where they had cartoons and toys to pick.
After reading a section of the book Fast Food Nation: The dark side all of American meal by Eric Schlosser; many thoughts came to my head things that I usually don’t pay attention to, things that I would have never thought while being at a McDonald’s. In his book he explains the dark side of big companies, the things us costumers don’t know about and the many strategies these companies use in order to get clients. James U. McNeal, a professor of marketing at Texas A&M University provides marketers with a thorough analysis of “children’s requesting styles and appeals.” He classifies juvenile nagging tactics into major categories, as Schlosser says. Marketers study children behavior, they analyze the things they like, why they like them, what is their idea of a Fantasy world and bring all these ideas into the company’s products. The toy McDonald’s was offering that day was an I Carly toy and “coincidentally” this is one of the most famous television shows of the moment. Is unbelievable the idea of having people out there studying us and our kids. The things we do, the things we like and dislike, and why we like them. And all of this to give companies another chance to get us to buy their products.
These companies don’t miss a thing, not just they show us advertisings of food, but they give us the opportunity to combined that with our favorite sports, and for our kids their favorite cartoons. All these reasons are what make them successful, because they study every little thing before putting it out to the market.
When we talk about the best fast food, we talk about a hundred of companies who compete every day to be recognized. This is a process that takes a lot more than just choosing a name or a logo to represent a company. It goes from what type of food is going to be sale, how well is the brand being advertise, how many different products representing the brand can be sale and finding the best strategy to get people to buy their products. In this case, I will share the experiences I have had while being at McDonald’s and the many things I discovered.
When I first came into the store, there was a big sign showing a promotion they had of 2 filet o fish for only $3.00 the picture had a bright background and the sandwich looked provocative. The whole store was colorful and divided in different sections, there was the two seat tables, four seat tables and they even had some big round ones where you could probably fit 8 people, and of course you can’t leave the baby seats out. While I was waiting on the line, I noticed that, almost every single person asked for the two apple pies that were in the dollar menu, and of course the French fries. When I finally got my order I realize that every little thing had a logo of McDonald’s (the cup, the box where the burger was, the bag with the fries and even the tray. I also notice that the large side cup had a picture of people playing sports. But one of the things that caught my attention the most was the kid’s meals. They had their own menu where you could find (apple slices, apple juice box, white milk or chocolate milk, nuggets, burgers and of course the most important thing of the happy meal the Toy. There is also a little section where they had cartoons and toys to pick.
After reading a section of the book Fast Food Nation: The dark side all of American meal by Eric Schlosser; many thoughts came to my head things that I usually don’t pay attention to, things that I would have never thought while being at a McDonald’s. In his book he explains the dark side of big companies, the things us costumers don’t know about and the many strategies these companies use in order to get clients. James U. McNeal, a professor of marketing at Texas A&M University provides marketers with a thorough analysis of “children’s requesting styles and appeals.” He classifies juvenile nagging tactics into major categories, as Schlosser says. Marketers study children behavior, they analyze the things they like, why they like them, what is their idea of a Fantasy world and bring all these ideas into the company’s products. The toy McDonald’s was offering that day was an I Carly toy and “coincidentally” this is one of the most famous television shows of the moment. Is unbelievable the idea of having people out there studying us and our kids. The things we do, the things we like and dislike, and why we like them. And all of this to give companies another chance to get us to buy their products.
These companies don’t miss a thing, not just they show us advertisings of food, but they give us the opportunity to combined that with our favorite sports, and for our kids their favorite cartoons. All these reasons are what make them successful, because they study every little thing before putting it out to the market.
good job. it's main point stood out. Good conclusion .
ReplyDeleteI agree with you, before reading "your trusted friends" I never really thought about Mcdonald's way of advertising.
ReplyDelete